An uptick in new product launches, along with increased private-label/Tier 2 brand participation, is among the key trends driving brand-mix shifts in the consumer packaged goods (CPG) segment. In addition to boosting packaging demand (even through periods of lower economic growth), the rise in product updates resulting from increased SKU proliferation has in turn led to shorter run lengths across numerous categories, while also emphasizing the need for more innovative product packaging. 

In this Executive Insights, L.E.K. Consulting outlines the key trends that are driving demand for higher-value packaging products. To succeed, packaging converters must be cognizant of shifts in CPG trends and their likely impact on different product categories; further, they must be nimble enough to develop innovative packaging solutions on behalf of CPGs as they strive to meet consumer demands. For investors, understanding how these trends are driving mix shifts in packaging substrates and formats, as well as where higher value-add products are being developed, is key to identifying opportunities in the making. 

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