As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including:

  1. Super VR
  2. Medium VR
  3. Casual Mobile VR

Which players are using each of these types of VR? Is VR possible without glasses? Which consumer applications for VR will pave the way? L.E.K. answers all of these questions and explores the complex approaches to the VR space and the drivers of adoption. Current momentum in the development of viewing devices and content indicate that VR is here to stay and grow.