Over-the-top (OTT) video delivery services are the hot topic among media executives these days. But with all the noise, it is difficult to separate the myths from the realities in this market. In this new Executive Insights’ "Spotlight on Media & Entertainment" series, L.E.K. dispels some misconceptions and challenges perceived wisdom to answer the following questions:
- Should you believe the OTT hype?
- What challenges and opportunities does OTT represent and how can media and entertainment organizations become digital ready?
In part one of this three-part series, learn about two of the nine myths surrounding OTT TV and the growing trends in this game.