Summary

L.E.K. Consulting believes that airlines must evolve their business strategies to feature sophisticated merchandising programs that can be tailored to individual consumer preferences. As merchandising programs continue to take flight, airlines that are not on board risk missing out on one of the most critical business model shifts of the last 20 years. The report includes:

  • Steps for airlines to advance their merchandising strategies
  • Projections for merchandising revenue growth across the global aviation industry