“Digital” refers to any time computing technology changes some aspect of a business. These days, if you’re developing a channel, marketing, or customer strategy, and you’re not thinking about how digital can enhance it, then you’re almost certainly going to under-deliver. L.E.K.’s Jon Weber talks about how digital can supercharge a company’s broader strategy and the best ways to leverage it to create value. He also discusses what L.E.K. brings to the table in consulting with clients on digital strategy: a combination of right-brain creativity and left-brain pragmatism.