Background and challenge
Responding to the growing momentum for governments around the world to deliver mobility-as-a-service (MaaS) models, the New Zealand Transport Agency (NZTA) sought to pilot the world’s first free real-time mobility app for travelers to Queenstown and Auckland.
L.E.K. Australia was engaged by NZTA to develop the strategic business case for the MaaS proof-of-concept pilots.
The objective was to successfully demonstrate the deliverability and benefits of MaaS for consumers. The proposed pilots would help visitors plan for and navigate all their transport needs by bringing together customers and transport providers on one platform with real-time transport options.
Approach and recommendations
We worked with NZTA during three phases to establish the strategic context for the MaaS proposition in New Zealand. These phases included:
- Development of the strategic business case for the national MaaS platform
- Building of an economic business case for the pilots
- Development of a commercial business case setting out how the pilots would work in practice and the steps to implementation
The Queenstown Choice pilot app was successfully launched in August 2017, with the Auckland RideMate app subsequently released in December that year. Both pilots were received positively for delivering a unique consumer-centric travel experience. New features are in development, and the government is considering further scaling of the New Zealand MaaS marketplace.
The project demonstrates the advisory support that we provide governments on MaaS, including:
- Synthesising the strategic context for a business case and advising government on effective policies to facilitate introduction
- Quantifying significant economic benefit through best practice economic modeling and developing business cases for emerging technologies and systems
- Progressing strategic business cases into commercial business cases and defining business model options
- Creating actionable implementation plans that ensure the financial viability of projects