Amazon’s foray into grocery is challenging the traditional grocery model in ways that it has never been challenged before. But is the Amazon hurdle insurmountable? L.E.K.’s Manny Picciola discusses how food and beverage retailers and manufacturers can compete in this new landscape from understanding the threats facing their current business models to making significant investments in infrastructure and logistics. He also explains that having a well-thought-out approach for engaging consumers with competitive products, services and pricing is critical to success.