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Edge Strategy: What is Edge Strategy?

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What is Edge Strategy?
The first of a three-part video series, coauthors Alan Lewis and Dan McKone discuss what differentiates Edge Strategy from other traditional growth strategies and how companies can achieve high profit margins with less investment and lower risk.

How can an Edge Strategy mindset benefit your business? Visit www.edgestrategybook.com.


https://www.youtube.com/watch?v=aWgcqJwfwtQ
2:54