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Commercial Excellence Case Study with L.E.K.’s Chris Kenney

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Many companies struggle with prioritizing the right customers in their sales and marketing strategy as well as utilizing the right talent in the right role. In this case study, Chris Kenney, Managing Director at L.E.K., discusses one successful example of a company that used an effective Commercial Excellence strategy to optimize its performance. To learn more about Commercial Excellence Consulting, please visit: www.lek.com/capabilities/strategy-activation/commercial-excellence-consulting.


https://www.youtube.com/watch?v=TisnDu4eHZ8
3:38