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Consumer Spotlights

Spotlight on Japan: Understanding the Japanese ConsumerThe world's third largest economy has reemerged as a major player in the global economy, but challenges remain. In the short-term, retailers will need to find the balance in retail and channel pricing that will support consumer demand in an uncertain economic environment, while accommodating growth in supply costs and transfer prices due to the weakened yen...
Spotlight On The Gulf Cooperation Council: Understanding the Gulf ConsumerThe Gulf has proven to be a market in which foreign brands can succeed. Today, the region offers largely mall-based opportunities. Cultural and regulatory complexities mean that foreign retailers will likely need to pursue a franchise model for the foreseeable future…
Spotlight on Brazil: Understanding the Brazilian ConsumerThe sheen may have rubbed off Brazil's economy, but this large country still provides an enticing opportunity to international retailers, particularly those that can identify pockets where consumers are spending more, are undeserved, or both...
Spotlight on China: Understanding the Chinese ConsumerChina will soon overtake the U.S. as the world’s largest retail market. The nation’s sheer scale makes it a prize that international retailers cannot afford to ignore. Yet the pace of change in China makes setting a retail strategy challenging. To succeed, retailers must develop a nuanced understanding of Chinese consumers and this huge market…
Spotlight on Mexico: Understanding the Mexican ConsumerWith a population of 118 million and a steadily growing consumer class, Mexico is a potentially significant market for international retailers. However, substantial barriers to entry exist including powerful and entrenched competitors, a complex domestic culture and consumer preferences, high upfront capital costs and security concerns…
Spotlight on South Korea: Understanding the South Korean ConsumerIn the 1950s, South Korea was as poor as India. Today, South Korea ranks as Asia’s fourth-largest economy. Despite valid concerns over slowing growth and high personal debt, the country’s wealthy, urbanized population makes it a highly attractive market for domestic and international retailers alike…
Spotlight on Europe: Understanding the European ConsumerWhile there have been flickers of good news lately, European economies are still shrinking or are growing very slowly. Consumers are hesitant. As a result, Europeans have not just become frugal; they have changed their buying behavior in more subtle ways…
Spotlight on Southeast Asia: Understanding the Southeast Asian ConsumerThe ASEAN countries have a collective population of more than 600 million and an annual GDP that exceeds $2 trillion. The most vital economies in the group now support a large and growing middle class. While the region’s economic growth has recently slowed, this emerging middle class will continue to drive consumption in the coming years...
Spotlight on Australia: Understanding the Australian ConsumerThe past few years have been challenging for Australian retailers. An uncertain domestic political environment and the slowing of the investment boom in the resources sector weakened consumer confidence. The fundamentals of the Australian economy are sound, however, and the outlook for revived consumer demand is positive…