There’s a lot to like about the modern media industry — from the original content to instant access to thousands of titles or the flexibility to offer you mostly content you enjoy while showing other family members the content they enjoy, in different locations and on different devices.
It’s part of an overarching strategy to acquire loyal consumers by enabling each one to create a custom experience out of a mass offering. While the media industry is at the forefront of this shift, the core strategic tenets are relevant to any consumer business.
The evolution of the media industry is a harbinger of the change retailers and consumer brands are beginning to encounter, which makes the media industry fertile ground for identifying best practices to win in a changing environment. This Executive Insights examines three strategies that retailers and consumer brands can adapt from the media industry to gain critical competitive advantages.