Print

Growing Revenues Through Commercial Excellence

Volume XVIII, Issue 12
April 21, 2016
by ,
Sample Visuals
Summary

Companies engage in a battle every day to grow revenue. L.E.K. Consulting helps companies succeed in this battle by focusing on the key levers of value creation: strategic direction, management and organization, assets optimization, revenue growth and total cost alignment.

In this Executive Insights and the accompanying case studies, we take direct aim at refreshing your business’ revenue growth through Commercial Excellence — a series of steps that you can take to organize how you deliver the right value proposition to the right customers, and to support those efforts with excellent sales and marketing execution.

Learn how to best address the gaps in Commercial Excellence through the following components:

  • Customer Prioritization
  • Go-to-Market Model
  • Sales and Marketing Effectiveness
http://cdn.lek.com/sites/default/files/Growing-Revenues-Through-Commercial-Excellence-Strategy-Best-Practices_LEK-Executive-Insights_1812.pdf