Executive Insights

Volume XIV, Issue 20 | September 11, 2012 | By: Alex Evans

International expansion is complex. Distinct consumer preferences, competitive differences, and increased operational challenges require executives to make tough trade-offs when selecting new countries to enter at the expense of other attractive markets. L.E.K. Consulting examines the benefits, drawbacks and pitfalls of the four most common international expansion strategy trade-offs.

Volume XIV, Issue 16 | June 29, 2012 | By: Helen Chen

L.E.K. Consulting believes that there are still advantages to using China as a component of your manufacturing strategy to reach consumers in this growing country, throughout Asia and globally. To that end, we have outlined six important insights to help corporate leaders gain a better understanding of opportunities in China – and in some cases, dispel misperceptions about doing business in this country.

Volume XIV, Issue 15 | June 22, 2012 | By: Francois Mallette, Jon Weber

L.E.K. Consulting’s spring 2012 Consumer Sentiment Survey (CSS) shows the highest levels of consumer optimism toward the economy and their personal finances since the height of the recession in fall 2008 when we launched the report series. We surveyed more than 2,000 U.S. consumers in May 2012 to track consumers’ projections for the next six months regarding a number of important financial issues.

Volume XIV, Issue 9 | April 27, 2012 | By: Bill Frack, Alex Evans

Many brands are responding to market pressures by trimming prices and implementing aggressive promotional campaigns to attract and retain customers. While sales during the short term are certainly important, consumer products executives must also carefully consider their pricing strategies to ensure they remain competitive without tarnishing their brand over the long term. L.E.K. Consulting has identified four best practice ideas that senior executives should consider as they work to maximize profits and reinforce brand positioning.

Volume XIII, Issue 29 | December 13, 2011 | By: Alan Lewis, Dan Schechter

What’s the life cycle of a social network? To help identify which social platforms are critical now and which are projected to grow in the future, L.E.K. Consulting surveyed U.S. consumers to gain new insights into which social networks they favor the most today and which are growing in importance in the near future.

Volume XIII, Issue 28 | December 9, 2011 | By: Alex Evans, Manny Picciola

Older adults (ages 50+) are living longer and leading more active lifestyles. This group craves food that is more portable and addresses key health concerns, and is redefining traditional dietary boundaries and food consumption trends. L.E.K. Consulting’s new report outlines how food & beverage manufacturers, retailers and foodservice companies can develop and market their offerings to reach this often underserved group.

Volume XIII, Issue 27 | December 5, 2011 | By: Alan Lewis, Dan Schechter

As social media has surged as a new sales and marketing channel, retailers must also address consumers’ preferences and habits on social networks. Through a market structure (i.e., cluster) analysis, L.E.K. Consulting has identified five distinct segments of social media users in the U.S. today.

Volume XIII, Issue 26 | November 28, 2011 | By: Alan Lewis, Dan Schechter

Consumers’ social media use is surging faster than any other online activity over the past year, and more brands are investing in social strategies to connect with customers. But the question remains: are these investments paying off? L.E.K. Consulting’s research spotlights which companies are generating incremental revenue from social media and where other companies are misfiring.

Volume XIII, Issue 24 | November 18, 2011 | By: Jon Weber, Francois Mallette

L.E.K. Consulting has undertaken its Consumer Sentiment Survey (CSS) semiannually since fall 2008 to track households’ spending expectations. For the fall 2011 L.E.K. CSS, we contacted more than 2,000 U.S. consumers for insight into their spending expectations for the next six months.

Volume XIII, Issue 22 | November 14, 2011 | By: Alan Lewis, Dan Schechter

Daily deal sites like Groupon and LivingSocial have emerged as a tempting channel for companies to capture new customers and drive repeat purchases. While the past year brought heavy consolidation among these sites, the surviving companies have maintained strong momentum with consumers. L.E.K.’s new report outlines the opportunities and drawbacks that companies face as they evaluate using daily deal sites as another distribution channel.