Executive Insights

Consumer Spotlight | January 24, 2014 | By: Helen Chen, Jon Weber
Volume XVI, Issue 3 | January 23, 2014 | By: Alan Lewis, Dan McKone Digital Customer Segmentation, Bundling of Ancillary Products/Services

In a lower-growth environment, many companies look beyond their core business. But in scanning the horizon for new markets and new products, companies often overlook an enormous, untapped source of profit that exists in the near-field – on the edge of the core business through the sale of ancillary goods and services that actually make a customer’s interaction with the core business more complete. By adopting an “Edge Strategy™” mindset, you can exploit this source of profitable growth.

Volume XV, Issue 22 | September 30, 2013 | By: Maria Palm, Jonathan Simmons UK social media user and hour segmentation by cluster. Chart shows hours on social media per week (per user) and average income of users. UK social media word cloud of social media usage (by hours). In the UK, how much more likely are you to purchase a product if you saw it on social media?

L.E.K. Consulting recently surveyed over 2,000 regular social media users in the U.K. about their online behavior and how it correlates with purchasing habits. Jonathan Simmons and Maria Palm explain the surprising insights we uncovered and how they can help businesses avoid some common social media mistakes.

Volume XV, Issue 18 | August 13, 2013 | By: Stuart Jackson, Manny Picciola, Maria Steingoltz From Farm-to-Fork Strategy Insights Figure: Branded, fully vertically integrated companies earn higher gross margins than those focused on fewer areas of the supply chain.

Food shoppers in the United States today are much less trustful of major food companies than in the past, and less likely to accept established brands as guarantees of wholesomeness or quality. Mass-market food companies now have an opportunity to evolve and take the farm-to-fork movement into the mainstream. In this new Executive Insights, L.E.K. Consulting argues that it will be cutting edge innovations in food science, packaging, marketing and distribution that will fully monetize the farm-to-fork promise.

Volume XV, Issue 13 | June 13, 2013 | By: Jon Weber

Every six months since 2008, L.E.K. Consulting has surveyed more than 2,000 U.S. consumers about their spending behavior and predictions based on their perception of their personal finances and the economy. Over time, the results have offered a window into the mind of the American consumer—capturing hopes, fears and expectations for the future. As the survey reached its five-year mark in 2013, Jon Weber, Managing Director in L.E.K.'s Retail and Consumer Products practice discusses the insights gleaned from the surveys and the implications for L.E.K. retail clients.

Volume XV, Issue 12 | May 30, 2013 | By: Alex Evans, Ian Tzeng, Manny Picciola

The U.S. nutraceutical market has experienced rapid growth over the past five years. This fast-growing product segment is already blurring the traditional boundaries between food and pharma. In this new Executive Insights, L.E.K. Consulting proposes that winners in the food versus pharma battle for nutraceutical market share will be those companies that can most quickly and effectively harness the core strengths of both industries; these hybrid products, unsurprisingly, require the best of both worlds.

Volume XV, Issue 2 | January 28, 2013 | By: Carol Wingard, Chris Kenney, Thilo Henkes

L.E.K. examines three packaging sectors and outlines key considerations for both strategic and corporate buyers. We believe that these vastly different categories are compelling because they demonstrate exceptional growth potential, there are consolidation opportunities and they each have distinct technologies to differentiate themselves and capture added value.

Volume XIV, Issue 22 | November 2, 2012 | By: Jon Weber, Francois Mallette

Consumer outlook on both the economy and their personal finances are at four-year highs based on L.E.K. Consulting’s fall 2012 Consumer Sentiment Survey (CSS). L.E.K. first launched its semi-annual survey in 2008 to better understand consumers’ projected spending for the next six months as well as their attitudes toward additional financial and economic factors.

Volume XIV, Issue 21 | September 21, 2012 | By: Jon Weber, Manny Picciola

Food and beverage industry executives are struggling to win share during a time when the economic playing field is changing dramatically. The American middle class had traditionally powered consumer spending, but unyielding economic pressures have taken a significant bite out of their spending power. L.E.K. Consulting maps the new set of rules for success in this terrain. The report spotlights winners and losers across the broad food industry.