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Executive Insights

Volume XIII, Issue 26 | November 28, 2011 | By: Alan Lewis, Dan Schechter

Consumers’ social media use is surging faster than any other online activity over the past year, and more brands are investing in social strategies to connect with customers. But the question remains: are these investments paying off? L.E.K. Consulting’s research spotlights which companies are generating incremental revenue from social media and where other companies are misfiring.

Volume XIII, Issue 24 | November 18, 2011 | By: Jon Weber, Francois Mallette

L.E.K. Consulting has undertaken its Consumer Sentiment Survey (CSS) semiannually since fall 2008 to track households’ spending expectations. For the fall 2011 L.E.K. CSS, we contacted more than 2,000 U.S. consumers for insight into their spending expectations for the next six months.

Volume XIII, Issue 22 | November 14, 2011 | By: Alan Lewis, Dan Schechter

Daily deal sites like Groupon and LivingSocial have emerged as a tempting channel for companies to capture new customers and drive repeat purchases. While the past year brought heavy consolidation among these sites, the surviving companies have maintained strong momentum with consumers. L.E.K.’s new report outlines the opportunities and drawbacks that companies face as they evaluate using daily deal sites as another distribution channel.

Volume XIII, Issue 14 | August 16, 2011 | By: Alan Lewis, Jon Weber

L.E.K. Consulting research finds that the rapid adoption of smart phones and tablets is changing how consumers are engaging brands and making purchases. The L.E.K. Mobile Commerce Survey provides new insights into consumers and identifies four findings that are impacting businesses.

Volume XIII, Issue 11 | July 18, 2011 | By: Chris Kenney, Manny Picciola

Why do some mergers and acquisitions (M&A) activities in the food and beverage industry succeed while others fall flat? L.E.K. Consulting analyzed nearly 3,200 acquisitions of food and beverage companies in North America during the past decade and found that at least one-third of these deals appear to have destroyed value of the acquiring company. L.E.K.’s new report outlines a management framework that provides a fact-based approach to acquisition strategy.

Volume XIII, Issue 10 | July 6, 2011 | By: Francois Mallette, Jon Weber

Americans’ outlook on the economy, employment and their own financial standing continues to be cautious, which is leading consumers to predict curtailed spending during the next six months. To understand opportunities for retailers and consumer products companies, L.E.K. contacted more than 2,000 U.S. consumers in April 2011 for its sixth L.E.K. Consumer Sentiment Survey (CSS).

Volume XIII, Issue 5 | February 22, 2011 | By: Alex Evans

Are you getting the most out of your trade promotion programs or are you needlessly undercutting your own profits? Failure to understand the level of influence that your trade promotion programs have on your customers may cause your brand to miss significant opportunities to boost revenues. L.E.K.’s new report features our model to diagnose trade spending effectiveness and identify opportunities to improve your bottom line.

Volume XIII, Issue 2 | January 28, 2011 | By: Jon Weber

Who are your customers and which ones are the most likely to spend their money with you? L.E.K.'s segmentation research is built on following a proprietary four-phase model that probes beneath the surface of shallow customer profiles and reveals hidden opportunities and provides companies with the true market intelligence required to focus their strategies on areas with the highest growth potential.

Volume XII, Issue 8 | November 17, 2010 | By: Dan McKone

The L.E.K. Consulting Retailer Preference Index (RPI) provides fresh insights into how consumers see the strengths and shortcomings of leading national retailers. L.E.K. developed the RPI by surveying U.S. consumers and weighing key factors that shape their shopping decisions in 20 retail categories.

Volume XII, Issue 7 | June 8, 2010 | By: Dan McKone

The fifth L.E.K. Consulting Consumer Sentiment Survey (CSS) has identified shifts in consumer attitudes and spending behaviors that have important ramifications for retailers and consumer products companies. The semiannual report is designed to better understand consumers’ changing attitudes and spending behaviors.

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