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Executive Insights

Volume XVI, Issue 12 | April 3, 2014 | By: Peter McKelvey Relative Attractiveness Continuum

In this Executive Insights, President of L.E.K.’s Americas Practice Peter McKelvey lays into a five-step process for effective scenario planning.

Volume XVI, Issue 7 | February 28, 2014 | By: Alex Evans, Robert Haslehurst Mobile shopping solutions, mobile retailing Mobile Customer Journey

Innovative retailers understand that many people regard their smart phones as indispensable assistants for shopping, as with other aspects of their lives. A majority of smart phone owners now use their devices to assist in purchases every month.

Consumer Spotlight | January 24, 2014 | By: Helen Chen, Jon Weber
Consumer Spotlight | January 24, 2014 | By: Jon Weber

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