Executive Insights

Consumer Spotlight | January 24, 2014 | By: Helen Chen, Jon Weber
Volume XVI, Issue 3 | January 23, 2014 | By: Alan Lewis, Dan McKone Digital Customer Segmentation, Bundling of Ancillary Products/Services

In a lower-growth environment, many companies look beyond their core business. But in scanning the horizon for new markets and new products, companies often overlook an enormous, untapped source of profit that exists in the near-field – on the edge of the core business through the sale of ancillary goods and services that actually make a customer’s interaction with the core business more complete. By adopting an “Edge Strategy™” mindset, you can exploit this source of profitable growth.