Executive Insights

Volume XV, Issue 2 | January 28, 2013 | By: Carol Wingard, Chris Kenney, Thilo Henkes

L.E.K. examines three packaging sectors and outlines key considerations for both strategic and corporate buyers. We believe that these vastly different categories are compelling because they demonstrate exceptional growth potential, there are consolidation opportunities and they each have distinct technologies to differentiate themselves and capture added value.

Volume XIV, Issue 22 | November 2, 2012 | By: Jon Weber, Francois Mallette

Consumer outlook on both the economy and their personal finances are at four-year highs based on L.E.K. Consulting’s fall 2012 Consumer Sentiment Survey (CSS). L.E.K. first launched its semi-annual survey in 2008 to better understand consumers’ projected spending for the next six months as well as their attitudes toward additional financial and economic factors.

Volume XIV, Issue 21 | September 21, 2012 | By: Jon Weber, Manny Picciola

Food and beverage industry executives are struggling to win share during a time when the economic playing field is changing dramatically. The American middle class had traditionally powered consumer spending, but unyielding economic pressures have taken a significant bite out of their spending power. L.E.K. Consulting maps the new set of rules for success in this terrain. The report spotlights winners and losers across the broad food industry.

Volume XIV, Issue 20 | September 11, 2012 | By: Alex Evans

International expansion is complex. Distinct consumer preferences, competitive differences, and increased operational challenges require executives to make tough trade-offs when selecting new countries to enter at the expense of other attractive markets. L.E.K. Consulting examines the benefits, drawbacks and pitfalls of the four most common international expansion strategy trade-offs.

Volume XIV, Issue 16 | June 29, 2012 | By: Helen Chen

L.E.K. Consulting believes that there are still advantages to using China as a component of your manufacturing strategy to reach consumers in this growing country, throughout Asia and globally. To that end, we have outlined six important insights to help corporate leaders gain a better understanding of opportunities in China – and in some cases, dispel misperceptions about doing business in this country.

Volume XIV, Issue 15 | June 22, 2012 | By: Francois Mallette, Jon Weber

L.E.K. Consulting’s spring 2012 Consumer Sentiment Survey (CSS) shows the highest levels of consumer optimism toward the economy and their personal finances since the height of the recession in fall 2008 when we launched the report series. We surveyed more than 2,000 U.S. consumers in May 2012 to track consumers’ projections for the next six months regarding a number of important financial issues.

Volume XIV, Issue 9 | April 27, 2012 | By: Bill Frack, Alex Evans

Many brands are responding to market pressures by trimming prices and implementing aggressive promotional campaigns to attract and retain customers. While sales during the short term are certainly important, consumer products executives must also carefully consider their pricing strategies to ensure they remain competitive without tarnishing their brand over the long term. L.E.K. Consulting has identified four best practice ideas that senior executives should consider as they work to maximize profits and reinforce brand positioning.

Volume XIII, Issue 29 | December 13, 2011 | By: Alan Lewis, Dan Schechter

What’s the life cycle of a social network? To help identify which social platforms are critical now and which are projected to grow in the future, L.E.K. Consulting surveyed U.S. consumers to gain new insights into which social networks they favor the most today and which are growing in importance in the near future.

Volume XIII, Issue 28 | December 9, 2011 | By: Alex Evans, Manny Picciola

Older adults (ages 50+) are living longer and leading more active lifestyles. This group craves food that is more portable and addresses key health concerns, and is redefining traditional dietary boundaries and food consumption trends. L.E.K. Consulting’s new report outlines how food & beverage manufacturers, retailers and foodservice companies can develop and market their offerings to reach this often underserved group.

Volume XIII, Issue 27 | December 5, 2011 | By: Alan Lewis, Dan Schechter

As social media has surged as a new sales and marketing channel, retailers must also address consumers’ preferences and habits on social networks. Through a market structure (i.e., cluster) analysis, L.E.K. Consulting has identified five distinct segments of social media users in the U.S. today.