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Executive Insights

Volume XVI, Issue 21 | June 6, 2014 | By: Manny Picciola, Rob Wilson Expected Nominal Growth Per Year in Food Industry – By Segment Health-Related Changes in Menus and Purchasing Habits Locally-sourced Food – By Segment Effect of US Foods Acquisition by Sysco on Industry Prices

In its 2014 U.S. Foodservice Study, L.E.K. Consulting captures the priorities, obstacles and needs that food operators say are shaping their optimistic outlook of the market.

Volume XVI, Issue 15 | April 23, 2014 | By: Peter Walter, Chris Kenney, Carol Wingard World population growth by region Estimated number of active global agribusiness funds by asset class & Global private placement in the agribusinesses total number of deeds Global agricultural value chain profitability by segment

In this Executive Insights, L.E.K. Consulting discusses the recent major trends in agribusiness investment as well as the most promising current agribusiness investment areas, including value chain integration and technology and biotech. The near term future is likely to be a period of great change, and many attractive opportunities exist for investors. However, the winners will be those who invest in sound, value-creating strategies given the shifting industry landscape. 

Volume XVI, Issue 14 | April 9, 2014 | By: Jon Weber, Dan McKone, Chris Randall Benefit-based promotional strategy: What drives consumer response Don’t fight the calendar The payoff of a benefit-based promotional strategy

In this Executive Insights, L.E.K. Consulting discusses how retailers can avoid promotional traps by using the benefit-based promotional strategy to garner higher same-store sales and more profitable and incremental sales. According to L.E.K. analysis, the use of new analytics to drive personalization and targeted promotions is the best pursuit for retailers to optimize promotional dollars, but it requires a large investment in technology and people. The alternative benefit-based promotional strategy can help retailers garner success in the interim.

Volume XVI, Issue 12 | April 3, 2014 | By: Peter McKelvey Relative Attractiveness Continuum

In this Executive Insights, President of L.E.K.’s Americas Practice Peter McKelvey lays into a five-step process for effective scenario planning.

Volume XVI, Issue 7 | February 28, 2014 | By: Alex Evans, Robert Haslehurst Mobile shopping solutions, mobile retailing Mobile Customer Journey

Innovative retailers understand that many people regard their smart phones as indispensable assistants for shopping, as with other aspects of their lives. A majority of smart phone owners now use their devices to assist in purchases every month.

Volume XVI, Issue 3 | January 24, 2014 | By: Alan Lewis, Dan McKone Digital Customer Segmentation, Bundling of Ancillary Products/Services

In a lower-growth environment, many companies look beyond their core business. But in scanning the horizon for new markets and new products, companies often overlook an enormous, untapped source of profit that exists in the near-field – on the edge of the core business through the sale of ancillary goods and services that actually make a customer’s interaction with the core business more complete. By adopting an “Edge Strategy™” mindset, you can exploit this source of profitable growth.

Volume XV, Issue 22 | September 30, 2013 | By: Maria Palm, Jonathan Simmons UK social media user and hour segmentation by cluster. Chart shows hours on social media per week (per user) and average income of users. UK social media word cloud of social media usage (by hours). In the UK, how much more likely are you to purchase a product if you saw it on social media?

L.E.K. Consulting recently surveyed over 2,000 regular social media users in the U.K. about their online behavior and how it correlates with purchasing habits. Jonathan Simmons and Maria Palm explain the surprising insights we uncovered and how they can help businesses avoid some common social media mistakes.

Volume XV, Issue 18 | August 13, 2013 | By: Stuart Jackson, Manny Picciola From Farm-to-Fork Strategy Insights Figure: Branded, fully vertically integrated companies earn higher gross margins than those focused on fewer areas of the supply chain.

Food shoppers in the United States today are much less trustful of major food companies than in the past, and less likely to accept established brands as guarantees of wholesomeness or quality. Mass-market food companies now have an opportunity to evolve and take the farm-to-fork movement into the mainstream. In this new Executive Insights, L.E.K. Consulting argues that it will be cutting edge innovations in food science, packaging, marketing and distribution that will fully monetize the farm-to-fork promise.

Volume XV, Issue 13 | June 13, 2013 | By: Jon Weber

Every six months since 2008, L.E.K. Consulting has surveyed more than 2,000 U.S. consumers about their spending behavior and predictions based on their perception of their personal finances and the economy. Over time, the results have offered a window into the mind of the American consumer—capturing hopes, fears and expectations for the future. As the survey reached its five-year mark in 2013, Jon Weber, Managing Director in L.E.K.'s Retail and Consumer Products practice discusses the insights gleaned from the surveys and the implications for L.E.K. retail clients.

Volume XV, Issue 12 | May 30, 2013 | By: Alex Evans, Ian Tzeng, Manny Picciola

The U.S. nutraceutical market has experienced rapid growth over the past five years. This fast-growing product segment is already blurring the traditional boundaries between food and pharma. In this new Executive Insights, L.E.K. Consulting proposes that winners in the food versus pharma battle for nutraceutical market share will be those companies that can most quickly and effectively harness the core strengths of both industries; these hybrid products, unsurprisingly, require the best of both worlds.

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