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Executive Insights

Volume XIX, Issue 12 | February 9, 2017 | By: Alex Evans, Gil Moran Time spent consuming various forms of media content (2015) Preference for favorite eSport vs. favorite traditional sport

L.E.K. Consulting recently conducted a survey among different age groups that looks at the various forces reshaping sports fandom in the U.S. In the first of a two-part Executive Insights series, we examine how engagement, preferences and trends across traditional and alternative segments (e.g., eSports), as well as emerging platforms (e.g., over-the-top broadband Internet television (OTT)), are poised to redraw the map for teams, leagues, broadcasters and marketers/retailers.

Volume XIX, Issue 10 | February 7, 2017 | By: Maria Steingoltz, Robert Haslehurst Indicators of fads Fad vs. durable trend characteristics Potential solutions to transform a fad into a trend or generate sustainable revenue from a fad product with limited staying power

Every year, a handful of consumer products become runaway hits. Pet Rocks, Beanie Babies, the Atkins Diet, inline skates and paintball arenas are good examples of fads, whereas Lego, yoga and natural shampoos became part of an established and consistently growing market. This Executive Insights takes a deeper look at fads versus trends, which is crucial to investment strategy and revenue projection across industries, from technology to toys to consumer services.

Volume XIX, Issue 9 | February 6, 2017 | By: Stuart Jackson

Boards of directors play two roles. They must protect value by helping companies avoid unnecessary risks, and they must build value by ensuring that the companies change quickly enough to address emerging competitive threats, evolving customer preferences and disruptive technologies. In this Executive Insights, L.E.K. Consulting discusses four ways boards can become better challengers and champions of change.

Volume XIX, Issue 6 | January 25, 2017 | By: Alex Evans, Robert Haslehurst OTT TV services launched in the U.S., by genre Third-party recommendation engine vendors — revenues in North America WWE Network distribution methods

The modern media industry has excelled at acquiring loyal consumers by enabling each one to create a custom experience out of a mass offering. While the media industry is at the forefront of this shift, the core strategic tenets are relevant to any consumer business. This Executive Insights examines three strategies that retailers and consumer brands can adapt from the media industry to gain critical competitive advantages.

Analysis 1 | January 25, 2017 | By: Alex Evans, Chris Randall Three categories of consumables Consumables engagement by category and segment (2016) Average spend per customer* in the past month (2016) Share of consumer spend by channel and category Share of foodspend and beverage consumer spend by channel and customer type Price, convenience inform channel choices Channel drivers by age Likelihood to purchase a health & wellness product subscription Willingness to purchase private-label brands, by product segment Overall: Perspectives on private label, by category

The 2016 Health & Wellness Study examines consumer spending preferences for nutritional supplements, personal care and healthy grocery products among Millennials, Gen X and Boomers. The study looks at category engagement, drivers of channel selection and, the potential for subscription services, as well as the success factors for private-label products.

Volume XIX, Issue 5 | January 24, 2017 | By: Alex Evans How shoppers use mobile in-store Examples of mobile apps and solutions to address gaps in the customer journey Retail customer journey: Objectives

Traditional retailers are up against some significant challenges in light of consumers’ growing shift to ecommerce using mobile devices. This Executive Insights examines the growing suite of mobile tools that are helping to level the playing field, giving brick-and-mortar retailers the wherewithal to compete effectively with their digital-only counterparts.

Volume XIX, Issue 4 | January 23, 2017 | By: John Goddard, Aubry Pierre

Never before has it been so challenging to be a CEO. The high turnover rate among CEOs clearly indicates the need for a new type of leader who is capable of managing new critical tensions, as well as the traditional responsibilities of the corner office. This Executive Insights explores 5 strategic tensions and explains what it takes to overcome the barriers to success.

Volume XVIII, Issue 49 | December 22, 2016 | By: Manas Tamotia, Maria Steingoltz Consumer foodservice market value in selected Southeast Asian countries (2005-15) Consumer foodservice market value by outlet type in selected Southeast Asian countries (2015)

Consumer expenditure at foodservice outlets has grown by 8% annually in the six large Southeast Asian countries over the past decade. Yet the foodservice industry suffers from insufficient coverage by suppliers, distributors and retailers alike. This Executive Insights examines the rise of new models emerging across the region for grocery retailers to capture a greater share of foodservice expenditure.

Volume XVIII, Issue 44 | November 22, 2016 | By: Jon Weber Examples: The benefits of thinking small

As today’s consumer brand leaders assess their strategic options, it’s always tempting to “think bigger” — but it’s not always the best way achieve and sustain long-term growth. This Executive Insights examines the merits behind “thinking small” and cites multiple successes of consumer brands that are winning big with this approach.

Volume XVIII, Issue 41 | October 27, 2016 | By: Manny Picciola, Rob Wilson

What do 7.5-oz Coke “mini cans,” Heinz “Fridge Fit” ketchup bottles and Campbell’s Ready-to-Serve soups have in common? All are food-packaging innovations borne out of consumer demand, as well as customers’ willingness to pay extra for unique features and benefits that have ultimately led to profitable bottom-line growth in flat or declining categories.

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