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Executive Insights

Volume XIX, Issue 44 | July 11, 2017 | By: Alex Evans Sufficiency of current number of entertainment-based subscriptions Average current and ideal number of entertainment subscriptions, by age cohort Appeal of a potential consolidated entertainment subscription service Ideal company to provide a consolidated entertainment subscription service

As the number of OTT offerings continues to climb, the opportunity to consolidate the management of these services on behalf of consumers is likely to accelerate as well. As the number of OTT offerings continues to climb, the opportunity to consolidate the management of these services on behalf of consumers is likely to accelerate as well. This Executive Insights discusses key factors that are likely to support OTT aggregation.

Volume XIX, Issue 17 | March 7, 2017 | By: Alex Evans, Gil Moran Appeal of a sports-specific digital subscription product Usage of season-long fantasy sports

Our recent survey of sports fans in the U.S., examined market shifts in viewership and fandom. In Part 2 of this Executive Insights series, we identify specific strategies, from new broadband-delivery services to fantasy and eSports, that have the potential to boost engagement particularly among Millennial consumers, with the goal of making digital services a larger part of the sports ecosystem.

Volume XIX, Issue 12 | February 9, 2017 | By: Alex Evans, Gil Moran Time spent consuming various forms of media content (2015) Preference for favorite eSport vs. favorite traditional sport

L.E.K. Consulting recently conducted a survey among different age groups that looks at the various forces reshaping sports fandom in the U.S. In the first of a two-part Executive Insights series, we examine how engagement, preferences and trends across traditional and alternative segments (e.g., eSports), as well as emerging platforms (e.g., over-the-top broadband Internet television (OTT)), are poised to redraw the map for teams, leagues, broadcasters and marketers/retailers.

Volume XVIII, Issue 37 | October 13, 2016 | By: Ray Fujii Smartphone penetration in Japan, 2011-2016 Benchmarking snapshot of key news media statistics Revenue for mobile gaming apps by operating system Paid apps downloaded per smartphone user, by country, 2013

Smartphone penetration in Japan has taken off, rising from just 15% of the population in 2011 to more than 75% today. The surge in handheld devices has paved the way for an explosion in mobile application development. This Executive Insights analyzes key factors behind the growth in smartphones and mobile apps, and identifies four critical success factors for market entrants to consider.

Volume XVIII, Issue 30 | August 9, 2016 | By: Peter Smith L.E.K.'s Seven Step Dynamic Performance Management Process Metrics that Reflect How the Business Really Works Economic Framework to Model Future Cash Flows Critical KPI Identification KPI Prioritization Matrix Data Capture Process and New Supporting Technologies

There are only a few KPIs which have a large influence on profitability – but defining and understanding how they interact with each other can be difficult. L.E.K. has developed a Dynamic Performance Management tool which can help businesses to address this problem and improve profitability by more than 30%.

Volume XVIII, Issue 24 | July 7, 2016 | By: Alex Evans Financial Impact of New Models for Accessing Digital Media Pay TV Business Model Implied Household Penetration: All Subscribers

In this Executive Insights, we’ll look into a number of factors that could determine whether established pay TV providers will be able to keep pace, particularly as younger viewers continue to tune out and a new wave of emerging digital platforms takes on the market.

Perennial Millennials 2 | January 25, 2016 | By: Maria Palm, Martin Pilkington Perennial Millennials: Pay TV Under Threat? Average Weekly Video Consumption Household Penetration of Subscription OTT Video Services Millenials’ Top Reason for Subscribing to OTT Services Uptake of Different OTT Providers Affinity with New and Traditional TV / Video Brands Effect of Subscription OTT on Traditional TV Viewing (Pay TV and Freeview) in Last 12 months Uptake of Subscription OTT Amongst Pay TV Subscribers & Percent of Pay TV Subscribers with OTT That Plan to Reduce or Cancel Pay TV in the Future Interest in proposed OTT slim bundle & Likelihood of canceling existing Pay TV Interest in proposed proposition & Likelihood of cancelling existing Pay TV

In the second installment of L.E.K.'s "The Perennial Millennial" Executive Insights spotlight series, we explore the uptake and future interest in Over-The-Top (OTT) services among Millennials by life stage and the potential impact on traditional Pay TV providers.

Perennial Millennials 1 | January 13, 2016 | By: Maria Palm, Martin Pilkington Life Stage Analysis of Millennials’ Media Consumption Habits Raises Major Challenges in Media Industry Average Weekly Media Consumption by Type - Millennials vs. Non-millennials Average Weekly Media Consumption by Type - Millennials by life stage Average Weekly Video Consumption by Type - Millennials by life stage Average Weekly Audio Consumption by Type & “Information” Consumption by Type Top Three Media You Would Take With You to a “Desert Island” Net Change in Media Consumption by Type Over Last Year Household Penetration of Subscription OTT Video Services Millennial Media Behavior is Viral and is Spreading Across Generations: Internet Usage at Home, Frequent Users of Facebook, Uptake of Subscription OTT Traditional Media Participants Need to Adapt Rapidly Research Methodology

L.E.K. recently conducted the first in-depth analysis of U.K. Millennials’ media consumption habits by life stage, from living at home with parents all the way through to starting their own families. The research, which covers six life stages, shatters the common assumption that, once millennials are older and have their own children, they revert to more traditional media consumption patterns.

Spotlight 4 | September 24, 2015 | By: Dan Schechter Future of Advertising Spend: How Has It Evolved, and How Will It Continue to Evolve? Total US advertising spend (2000-2022F) Total US advertising spend by media type (2000-2022F) Total UK advertising spend by media type (2008-2019F) Global advertising spend forecasts (2008-2019F) US ad spend growth vs. real GDP growth (1970-2014) Historical growth of total ad spend vs. real GDP growth (1970-2014) US recession real GDP decline and real ad spend change Large Agency Consolidation Has Slowed Since the Recession Acquisitions by agency holding companies (2005-2014) Our Outlook: Advertising Spend Will Continue to Be Attractive

In this latest Executive Insights Spotlight on Media & Entertainment series, L.E.K. uncovers the latest in digital advertising spend and the future of industry consolidation.

Volume XVII, Issue 22 | July 9, 2015 | By: Eric Navales, Robert Haslehurst Marketing Traditional Products vs. Marketing IoT Devices

In this Executive Insights, L.E.K. examines the factors that will drive successful commercialization of Internet of Things (IoT) from manufacturers of connected devices including industrial equipment, smart home and consumer electronics companies, to those who enable the connectivity of such devices and those who market and distribute the devices. Those companies that choose a smart and thoughtful approach to bringing their devices to market will have the best shot at thriving in the world of IoT.

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