Spotlight on China: Understanding the Chinese Consumer


Within the next few years, China is expected to overtake the U.S. as the world’s largest retail market. With a population of 1.3 billion, the nation’s sheer scale makes it an enormous prize that international retailers cannot afford to ignore. While many foreign companies have focused on Beijing and Shanghai, China has as many as 27 cities with populations larger than New York City. These include Chengdu (with about 14 million people) and Guangzhou (13 million). These are among the world’s largest urban retail markets, yet many foreign companies are still not selling there...

Read more consumer spotlights and explore international trends on L.E.K.'s interactive global expansion map.

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