L.E.K. Consulting
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Media, Entertainment & Technology

Northwestern Marketing Program Scores a 27% Boost in Football Game Attendance

To help reenergize Northwestern University's fan base, the school’s athletic department recruited L.E.K. Consulting to identify strategies to bolster attendance and increase local buzz about the football program.
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Global Concert Promoter Rings in Successful Ticketing Service

One of the world’s largest live-events, concert promoters and venue owners asked L.E.K. Consulting to evaluate the business opportunity to launch its own ticketing service.
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Audio Recognition Company Launches ‘Eyes and Ears’ for Tracking Digital Media Use

A company owning a novel, best-in-class digital media recognition technology asked L.E.K. Consulting to assist in its go-to-market business strategy.
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Children's Education Company Redraws its Virtual World to Gain New Fans, Attract Financing

An entertainment company that develops children’s content “to make science fun” approached L.E.K. Consulting to help grow its business and promote its website, gaming, and television show properties.
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Movie Theater Chain Premieres New Services to Unlock Dramatic Growth Opportunities

One of the largest movie theatre chains in North America was facing a unique and difficult operating environment. The company had no direct control over the quality or timing of available content (i.e., theatrical releases), and little ability to drive increased loyalty for specific locations.
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