With snack food & beverage companies facing flat sales in mature markets such as the U.S. and Europe, the race is on to gain a strong foothold in emerging countries that have growing appetites – and pocketbooks – for these products. One of the most enticing prospects is China, a market known perhaps as much for its complexity and diversity as for its potential.
Yes
L.E.K. Consulting’s client, a global footwear and apparel company, needed to better understand its consumer: the different segments that comprised the addressable market, their purchase behavior, why they bought particular brands, and their share of wallet.
Yes
A private equity firm evaluating an acquisition of a value-added distributor of nutraceutical ingredients hired L.E.K. to advise them on the validity of their investment thesis. Specifically, they asked L.E.K. to assess the overall market attractiveness, identify key risks, evaluate growth opportunities, and determine post-close management imperatives.
No
A leading health and wellness brand had a fragmented international footprint that had been built opportunistically through distributors. The company asked L.E.K. Consulting to develop an international expansion plan to deliver tangible growth in both the near and long-term.
No
One of the world’s largest providers of food manufacturers was trying to define its strategic positioning within the growing functional foods space – everyday foods and beverages that are enhanced to provide targeted health benefits. The company selected L.E.K. Consulting to identify market opportunities and develop a go-to-market strategy for this sector.
No
A food brand mainstay at the dinner table had made bold investments during the past decade that propelled it to the number-one market share position in its category. Every five years, the company engages in a comprehensive strategic planning process that re-examines corporate goals and takes a fresh look at both the business and growth opportunities.
No
A regional frozen food products manufacturer was seeing its sales drop dramatically as competition intensified – taking share at retail outlets and also pressuring the price premium that the company once commanded. Further, the company’s product line was narrow, which concentrated its risk and limited its growth opportunities. Amid these volatile market conditions, the company’s board appointed a new management team in an attempt to reverse the company’s stock price, which had plummeted more than 50% during the past year.
No
A global Fortune 500 consumer foods products company with a strong core business saw opportunities to expand its presence in several meals & snacks categories. The food products company was broadly under-penetrated in this area and saw that this sector demonstrated attractive growth, and appeared to align with key consumer trends.
No