L.E.K. Consulting helps consumer goods companies improve the value and relevance of their brands to consumers. We uncover unmet customer needs and neglected industry segments. The result is insights and ideas to help our clients optimize their brands through the best possible combinations of product features, service offerings and pricing for targeted customer segments.

Capabilities Overview

L.E.K. has a deep understanding of the many challenges consumer goods businesses face in today's global economy. We apply our industry expertise and worldwide resources to help companies launch and revitalize products and portfolios with services that include:

• Brand Portfolio: Assess opportunities for brand extensions to reach new consumers and address shifting trends, without diluting the core brand attributes.
• Distribution Channels: Help identify the most profitable and effective path to your consumers.
• Price and Promotions: Draw from extensive market research to set price points that yield the highest margins and develop engaging promotional campaigns that attract customers.
• International Development and Expansion: Conduct in-depth market sizing that is complemented by our presence in each region.
• Portfolio Strategy and Transaction Support Services: Capitalize on our significant mergers and acquisitions (M&A) expertise to provide fact-based and practical recommendations.

Industry Sectors

To uncover and create new opportunities, and assess and mitigate potential risks, clients turn to L.E.K. for assistance in addressing the full spectrum of consumer products specialties, including:

• Apparel and accessories
• Consumer durables
• Footwear
• Luxury goods

Recent Executive Insights

Click here to read how L.E.K. helps CPG companies crack the Costco code.

Please contact us at consumerproducts@lek.com for additional information.