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Where Value Hides arms readers with the tools to get beyond market share, as most companies measure it, to evaluate those attributes of size or share that drive increased profitability and value creation. A must-read for practicing finance and value-oriented executives.
-- David Devonshire, EVP & CFO, Motorola
The key idea here is that within any industry there are market segments where leadership drives significant profits and value. Jackson explains how to find these “sweet spots.” CEOs, strategic planners, and marketers will find the book invaluable.
-- John Schweig, SVP, Strategy & Development, W.W. Grainger
… Anyone wanting to understand what really drives corporate value should read this book. Jackson has made it clear for all of us.
-- C. John Wilder, Chairman and CEO, TXU
Building a Strategic Market Position does not happen by chance. Where Value Hides clearly explains how to manage (and invest in) a business strategically. The tools and approach have been successfully applied at AMETEK, and I am applying them at Wabtec.
-- Al Neupaver, CEO, Wabtec
CEOs will find here a creative new paradigm for growth that doesn’t sacrifice profits; Strategy and Marketing VPs will find practical tools for putting the ideas to work.
-- Mike Mussallem, CEO, Edwards Lifescience
This is an invaluable and insightful book. It gave me a much improved framework for growth strategy and I’m putting it to good use!
-- Kevin Mayer, EVP Strategy, Business Development and Technology, Disney
Growing your business without diluting your brand positioning is a critical challenge for executives. Where Value Hides provides a rigorous approach for developing new profit streams across channels and countries.
-- Ben Gordon, CEO, Mothercare
The illustrations around how companies have used, or failed to use, an understanding of Strategic Market Position to drive growth and profitability are excellent. They provide a great framework for thinking about strategic issues.
-- Simon Duffy, Executive Vice Chairman, ntl
Where Value Hides is an excellent strategic framework for those executives and managers interested in why strategies succeed or fail. It is a highly readable book filled with very relevant and helpful mini- case studies.
-- Michele Hooper, Managing Partner, The Directors’ Council
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